An essential enterprise tool that every brand, business or organization should have on file, ready for use at any moment. Provides a total framework for managing communications during a crisis, including management tools, a complete set of scenarios, initial draft statements, and step-by-step instructions for every minute of any crisis. Once downloaded, work with legal, business continuity, operations and communications teams to customize and tailor to the organization. It is recommended to revisit and update this document annually.